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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. What does success look like for your organization?

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What a senior account director does in a brand strategy agency, with Andy Kaye

Account Management Skills

So, we work with organizations to make them become brand-led businesses. We create these organizing thoughts that then drive everything we do from a creative perspective. We look at then what is their organizing thought? Tell me, within the organization, within Mr. B, I understand that you have a strategy team.