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6 Customer Experience Books Every Founder Should Read

Help Scout

Interestingly enough, this book was published almost a decade ago, yet the principles shared are still being discovered by company after company as if they were new. First you need to brainstorm … or better yet … gamestorm. How do you go from book theory to concrete ideas to real implementation at your company? Start Reverse”.

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SWOT, Done Right, Can Provide Important Insights

Strategic Communications

Though common in large organizations, many small businesses and solopreneurs may not be familiar with the tool. Another important point—make sure you’re using a true brainstorming process as you conduct your SWOT analysis. A brainstorming session requires simply seeking input and documenting it for later consideration.

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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. AI cannot yet perform a brainstorming session that mimics humans, so explosions of innovation are still needed from salespeople, and senior management. LinkedIn Publisher: [link]. Peterson, Ph.D.,

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Opportunities for Building Generative AI Into Work Processes

Strategic Communications

By training ChatGPT on specific topics and content types, content organizations can ensure the generated content is tailored to their audiences and aligned with their brand.” Simply supply the content you want updated and prompt your AI tool to do so; this includes asking for more recent links depending on when your piece was published.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

Brainstorm potential digital products Decide what kind of digital products you want to sell and determine what your offerings will be. Creating a preliminary product catalog will help you organize your offerings and ideas. Tools like Hubspot’s Marketing Hub can help organize your marketing efforts.

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Beating the ‘I have no budget’ objection: 8 sales experts share their best strategies

Nutshell

The Sell to Win Playbook collects 55 of the best expert sales tips we’ve ever published. Economic buyer: Confirm you are working at the appropriate altitude within the organization and that your buyer is a decision-maker. Jared Knotts , Lead Account Executive at Nutshell. Want to learn from the masters? Download it today!

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The Complete Guide to a Consulting Business

Hubspot Sales

They possess knowledge so valuable that someone else — an individual, department, or entire organization — is willing to pay for it. Not all management consultants are the same — some follow a generalist approach and assess each organization as a whole, and some specialize in more specific departments or fields, such as the four below.