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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. What does success look like for your organization? I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

Because digital products are so ubiquitous, selling them can be profitable for your business. Brainstorm potential digital products Decide what kind of digital products you want to sell and determine what your offerings will be. Creating a preliminary product catalog will help you organize your offerings and ideas.

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How to Resize and Retool Your Sales Force

Mike Kunkle

At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. I hope this will contained to not-yet-profitable, seed-funded early-stage companies with burn-rate/runway issues, but as the recession gears up, it may spread. Brainstorm creative options with team members.

Sales 130
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The Complete Guide to a Consulting Business

Hubspot Sales

They possess knowledge so valuable that someone else — an individual, department, or entire organization — is willing to pay for it. Not all management consultants are the same — some follow a generalist approach and assess each organization as a whole, and some specialize in more specific departments or fields, such as the four below.

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Switching CRMs: the No BS, No Headache Guide

Insightly

Despite the compelling reasons to switch, organizations continually find themselves settling for what’s familiar. And, since the vendor doesn’t publish its pricing, you’ll get to sit through several more pitch presentations, only to learn that you can’t afford the features you need most. . Before Switching. Probably not.

CRM 98
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The definitive guide on how to write a business plan (free templates)

PandaDoc

Before you begin to implement your company’s business plan, it’s necessary to brainstorm to make sure your team is prepared to answer some questions: Why are we starting/ready to expand the business? How can we make a profit? You want to make sure you include every vital piece of information, so organization is crucial.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

HubSpot offers a free go-to-market kit that features an assortment of templates that help you organize each aspect of your strategy and keep key stakeholders informed on who is responsible for which task. Get your team together and brainstorm the various job titles that could be impacted by your solution.