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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). Review our business plan. This is an ongoing dialogue.

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How to engage fee-earners in the M&BD planning process?

Red Star Kim

Why do we need fee-earner involvement in the M&BD planning process? Have empathy – Most fee-earners are really stretched to meet their targets, serve their clients and manage their teams. They hardly have enough hours in the day to manage their current clients so the idea of generating more work may fill them with horror.

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Feb 16 – Customer Success Jobs

SmartKarrot

For your clients, develop strategic account and customer success plans, and track their progress towards predetermined objectives and outcomes. Escalations should be strictly managed, with one internal team serving as the quarterback for all important situations. Management of conflicts and many priorities.