Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation
SalesGlobe
FEBRUARY 9, 2022
The old approach was to sell as many cases of beer as possible, as often as possible, to as many retailers and restaurants as possible. Eventually, the brewing company realized that pushing more bottles and cans into the backroom of a retailer wasn’t necessarily selling more beer to the customer. We would always point to our growth.
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