Remove Client Development Remove Profitability Remove Sales Remove Value Proposition
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Some failed to monitor a major cost – that of fee-earner time in relationship nurturing and development. Others reported extensive buying cycles and a lack of clarity between sales from existing and target clients. Some suggested focusing on reporting profit improvement instead. 40% Selling (winning new clients).

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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts. We touch on this more below.

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Enterprise Account Management: Crafting the Perfect Playbook for Large-Scale Clients

SmartKarrot

To reiterate, Playbooks provide the means to operationalize account management and delivery processes tailored to specific situations in the post-sale customer journey. Value Alignment to Different Personas Understanding and aligning the organizations value propositions to different customer personas is crucial.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

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May 09 – Customer Success Jobs

SmartKarrot

Represent Customer Success at leadership and executive meetings to deliver organization value proposition to drive new business and positive outcomes. Represent the voice of the customer to provide input into every core product, marketing, and sales process. Manage a diverse range of paid search & social campaigns.