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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate.

CXM 520
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Account Executive vs Account Manager: Key Differences

Arpedio

These roles may sound similar, but they come with distinct responsibilities, skill sets, and impacts on client relationship management. Clear role clarification avoids overlaps and miscommunications, ensuring that each client receives focused and specialized attention that caters to their specific stage in the customer life cycle.

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May 18 – Customer Success Jobs

SmartKarrot

Hire, develop and retain a team of high-performing Customer Success Managers. Represent Coursera as an executive sponsor and build relationships with key customers. Collect product feedback and influence the product roadmap and go-to-market strategy. Drive strategy of land and expand within the customer base.

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Mar 17 – Customer Success Jobs

SmartKarrot

Develop and manage relationships with the client stakeholders to deliver regular communications, manage and support Tahora events, deliver marketing materials and maximize onboarding success. Monitor client KPIs and targets to ensure success. Drive Customer engagement, customer renewals, and increase NPS.

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Jul 01 – Customer Success Jobs

SmartKarrot

Collaborate internally with key stakeholders including marketing, sales, product, engineering and legal in order to ensure software adoption as well as customer success. Lead all aspects of deal execution, from business case development to deal structuring and negotiating, with support from team leads.

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May 19 – Customer Success Jobs

SmartKarrot

Represent the voice of the customer to provide inputs to the core product, marketing, and sales teams. Collaborate with the development team to set up or configure the software platform as per customers’ requirements.

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Jun 10 – Customer Success Jobs

SmartKarrot

Execute against the defined Customer Journey playbook to support retaining and growing your portfolio. Be the customer’s key point of contact throughout the entire customer life cycle. Drive customer adoption through training and change management best practices. Apply here: [link].