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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. And so it’s about seeing your client as an equal.

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Find the right CRM Strategy for your Industry

Insightly

An effective CRM strategy example might involve an online retailer segmenting its customers based on purchase history data. An excellent example of an e-commerce CRM strategy at work would be an e-commerce company that uses client purchase history data to identify trends in consumer behavior.

CRM 52
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Find the right CRM Strategy for your Industry

Insightly

An effective CRM strategy example might involve an online retailer segmenting its customers based on purchase history data. An excellent example of an e-commerce CRM strategy at work would be an e-commerce company that uses client purchase history data to identify trends in consumer behavior.

CRM 52
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The CX Factor

Deep Insight

There’s a lot of talk at law firms about client relationships. But for many clients these can still seem hollow words based on one-way relationships. Robert Millard and John O’Connor explore how firms that are trying to embrace true client centricity are setting themselves apart. But what keeps clients loyal?