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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

KAM processes also cover the specific collaboration and communication rituals with the strategic accounts and the programme’s governance. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. An enhanced capacity to articulate and communicate value.

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3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

Eventually, the KAM initiative was put on hold and other initiatives were started on the technical support, on the product evolution communication process with the customer as well as on managing expectations setting during the sales process more carefully. Managing customers well requires 3 complementary capabilities.