Co-Creation, Decision-making, Publishing and Value Proposition

Account Based Marketing interview by Pfizer COE

Cosawi

JULY 14, 2021

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. CO-ORCHESTRATION AND CO-CREATION .

Co-Creation

Co-Creation Marketing Value Proposition Key Account Management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management

Key Account Management Account Management Management Client Relationships

Book review – Managing Brands

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management

Management Co-Creation Publishing Leadership

Strategic Accounts Today

Account Based Marketing interview by Pfizer COE

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Book review – Managing Brands

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