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Transformation through Agile Leadership

Cosawi

DECEMBER 28, 2021

Procurement leaders, chief financial officers and other senior leaders can be great sponsors if the fit is right. Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey.

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Leadership Co-Creation Account Management Decision-making 52
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –. Industry News.

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Acquisition Account Planning B2B Onboarding 20
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