article thumbnail

Key Account Manager or Strategic Ecosystem Leader?

Arpedio

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Now more than ever, key or strategic customers are gaining even more investment from their vendors. Share on facebook. Share on linkedin.

article thumbnail

Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Gain insight that supports the co-creation of solutions together with healthcare stakeholders. DOWNLOAD CASE STUDY. If your committed and want the best customer engagement strategy for 2021, just follow these steps: 1. Learn the skills and capabilities needed to remain relevant to healthcare stakeholders. Sounds like a mouthful?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Support your teams in gaining privileged insights that support the co-creation of solutions together with healthcare stakeholders. DOWNLOAD CASE STUDY. Upgrade the skills and capabilities of your customer facing teams to remain relevant to healthcare stakeholders. Implement an effective virtual way of working. Sounds like a lot?

article thumbnail

Value Net Model

Flevy

You can download an editable PowerPoint presentation on the Value Net Model here on the Flevy documents marketplace. You can download in-depth presentations on this and hundreds of similar business frameworks from the FlevyPro Library. Interested in learning more about the Value Net Model? Do You Find Value in This Framework?

article thumbnail

Account Based Marketing interview by Pfizer COE

Cosawi

Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Bring these skills and knowledge together to help co-create and implement solutions that deliver value for the Key Account and ultimately patients. It takes two to tango .

article thumbnail

The Marketing and Sales roles in this tight collaboration

Cosawi

SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.

article thumbnail

Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

The timing and context of physician interactions must be thoroughly integrated with the larger co-creation efforts between field teams and a broader selection of senior healthcare stakeholders who together, can identify more sustainable, patient population management solutions and enable new, stronger sets of account relationships to be formed.