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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

Key Account Management 52
Key Account Management Account Management Customer Success Management 52
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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

OCTOBER 30, 2023

Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone. Data precision & governance: In the age of big data, having accurate and actionable data is paramount. It’s about leveraging multiple contact points effectively.

Co-Creation 52
Co-Creation Account Planning Artificial Intelligence Leadership 52
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