KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

KAM With Passion

MARCH 17, 2022

That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Account Management & Delivery. Key Account Management. In many industrial companies services are taking an increasing share of the value creation for customers.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Arpedio

OCTOBER 30, 2023

Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone. Data precision & governance: In the age of big data, having accurate and actionable data is paramount. It’s about leveraging multiple contact points effectively.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52