DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Red Star Kim

AUGUST 24, 2023

And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy).

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

FEBRUARY 8, 2024

Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. There are many articles on both of these topics. But in essence, this is an internal cultural issue – do you have a “one firm” approach?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

SEPTEMBER 8, 2023

Government policy and regulation – a key element of PESTLE analysis – also drives many new work opportunities for both lawyers and accountants. Differential pricing is rarely discussed in professional services although it is often implicit in key account management.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Manager Tips

SEPTEMBER 11, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Listen to this article. Here are the book recommendations for September 2022. Table of Contents.

B2B 130

B2B Interpersonal Skills Key Account Management Government 130

Clarity Engagement Solutions

NOVEMBER 9, 2020

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

– Government agencies. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. Thus, market access involved little engagement with a small set of stakeholders.In – Channel. – Stakeholders.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

DemandFarm

APRIL 28, 2023

Download: The Future of Key Account Management Report – A Global CSO study by DemandFarm AI-driven strategies: Innovations transforming sales enablement Artificial intelligence is reshaping the world of sales and strategic account management.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

Louise Collins Associates

JANUARY 25, 2018

For those of you who have read Animal Farm, you will be familiar with George Orwell’s famous line: “All animals are equal, but some animals are more equal than others” Orwell wrote this in 1945, referring to the hypocrisy of governments that proclaim equality of citizens, but give power and privileges to the elite few.

Government 52

Government Key Account Management Account Management Stakeholders 52

Account Manager Tips

JUNE 23, 2020

Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. Click to Tweet.

Key Account Management 182

Key Account Management Account Management Management Suppliers 182

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Where any of these might represent an organisation, be sure to consider who in those organisations will be most important to take notice of.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

There’s a reason why stakeholders in ONE ecosystem setting, (payers and government health authorities) want Pharma to understand concerns around care protocols and costs in a SECOND ecosystem setting, (hospitals, HCPs and provider decision makers).

Supply Chain 91

Supply Chain Healthcare Suppliers Stakeholders 91

ProlifIQ

NOVEMBER 3, 2021

Previous purchases/contracts the customer has entered into (this info is usually public for a government entity if that’s your target market). Uploading this information into Salesforce (preferably through your key account management app ) can give you a solid base of knowledge so you can start proving value from first contact.

Profitability 98

Profitability Account Planning Sales Key Account Management 98

Jermaine Edwards

APRIL 16, 2020

Less than 24 hours later, the maker of Jameson Whiskey and Absolut Vodka had received all the government approvals needed. Sourcing brand new ingredients including glycerin and hydrogen peroxide, which it doesn’t usually use, it used its dozens of distilleries located across the globe to produce industrial quantities of the hand gel.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

KAM With Passion

MARCH 17, 2022

That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Account Management & Delivery. Key Account Management. The Key Account Management Capability. Complex Sales. The Complex Sales Capability.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

SmartKarrot

NOVEMBER 11, 2020

Apply here: [link] Role: Customer Success Manager – US and EMEA Market Location: Delhi, India Organization: Workato As a Customer Success Manager, you will be responsible for developing and maintaining strategic business relationships with enterprise customers to drive adoption and expansion in upselling and cross-selling.

Customer Success 10

Customer Success Onboarding Key Account Management Government 10

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

OnStrategyHQ

JULY 8, 2022

In addition, we have unique relationships with other local contractors, government agencies, and partnerships in the construction field that create growth opportunities. Our key differentiators are: Track record for excellent work. ?We The team will strengthen this through key account management and CRM institutionalization.

Insurance 52

Insurance Logistics Construction Manufacturing 52

Louise Collins Associates

AUGUST 29, 2017

The reality of Key Account Management (KAM) in most Pharmaceutical and Medical Device organisations is that it is largely something that is viewed as a sales activity. Many organisations expect a breadth of departments, such as medical, sales, marketing, pricing, market access and Government affairs to play a role in accounts.

Key Account Management 52

Key Account Management Stakeholders Decision-making Healthcare 52

PandaDoc

FEBRUARY 8, 2024

Analytics and insights Another critical advantage of using account management software is its ability to generate analytics and insights for you based on the data you gather. Use of PandaDocs services are governed by our Terms of Use and Privacy Policy. appeared first on Blog.

Account Management 52

Account Management Software Software Management 52

Arpedio

OCTOBER 30, 2023

Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone. Data precision & governance: In the age of big data, having accurate and actionable data is paramount. It’s about leveraging multiple contact points effectively.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Account Manager Tips

NOVEMBER 19, 2022

Hislide Slidemodel Diagrammer YouExec Statistics There are many places to get statistics from: Government agencies, trade organisations, Chambers of Commerce and all the big consulting firms like PwC, Deloitte, KPMG and so many others. They also have lots of diagram slides to help you visually explain your ideas. Or try these.

Value Proposition 246

Value Proposition Decision-making Shareholders Government 246