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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

I facilitate various workshops designed to increase commercial awareness. I invited him once to facilitate a junior professionals’ networking event for an accountancy practice – where he talked about one of his other books “All you need to know about the City” (latest version updated in 2022). For young professionals.

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Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management

DemandFarm

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. Government policy and regulation – a key element of PESTLE analysis – also drives many new work opportunities for both lawyers and accountants. We reviewed macroeconomic and microeconomic concepts and trends.

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Redefining Sales Enablement for the Future: The AI Advantage

DemandFarm

Download: The Future of Key Account Management Report – A Global CSO study by DemandFarm AI-driven strategies: Innovations transforming sales enablement Artificial intelligence is reshaping the world of sales and strategic account management.

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How to Create Powerful Executive Level Presentations [+ Template]

Account Manager Tips

Improvise According to one CEO, "Eighty percent of your success at the top is your facilitation skills. Hislide Slidemodel Diagrammer YouExec Statistics There are many places to get statistics from: Government agencies, trade organisations, Chambers of Commerce and all the big consulting firms like PwC, Deloitte, KPMG and so many others.

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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone. Data precision & governance: In the age of big data, having accurate and actionable data is paramount. It’s about leveraging multiple contact points effectively.