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Key Account Manager vs Sales Manager: Navigating the World of Digital Key Account Management

DemandFarm

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

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#020 The evolution of a key account manager, with Chris Ortolano

KAMCast

Once you’ve listened to the episode, here are some reflections & questions for you: If KAM in today’s world is one-part Strategic Account Manager, one-part technical account manager, one part project manager: how are you managing the different hats that you wear and ensuring that you are showing up intentionally in your customer interactions?

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Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management

DemandFarm

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

So the system facilitates fast, regular research amongst your targets, clients and referrers. As well as sending each participant a personalised report, the CogniClick platform will automatically create a White Paper version and provide evergreen industry thought-leadership content.

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The best org chart tools for relationship mapping

DemandFarm

Imagine you’re a key account manager at a multinational corporation. They help you identify key players, understand reporting relationships, and tailor your engagement strategy accordingly. For key account managers, org chart software is particularly valuable. One of your biggest challenges?

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Why Every Key Account Manager Needs a Crisis Playbook

SmartKarrot

Key Elements of an Effective Crisis Playbook Key Account Managers navigate business and people. Here, we dissect the fundamental elements that form a formidable crisis strategy for Key Account Managers. But what constitutes an effective playbook?

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8 CRM Challenges Faced by Key Account Managers Today!

SmartKarrot

The key account manager is then supposed to act as the first contact point between these clients and the business, dedicate resources, and hold meetings with them. The main aim of this practice is to help grow the number of key accounts in order to attain mutually beneficial goals and maximize their value.