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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.

Supply Chain 520
Supply Chain Logistics Co-Creation e-Learning 520
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Why ABM is essential to your business

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Key takeaways. Absolutely yes! Why ABM is crucial to the SAM journey.

Co-Creation 52
Co-Creation Account Management Account Planning Key Account Management 52
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