Co-Creation Global Accounts Leadership Value Proposition 
Cosawi
JULY 14, 2021
Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. Marketing within KAM is an ABM approach, rather than one focused on a therapeutic area or brand and connects with brand marketing to build value beyond the products and services. CO-ORCHESTRATION AND CO-CREATION .
Mercuri International
MAY 23, 2023
Develop & deliver value SAMs build an impactful value proposition that resonates with the customer’s needs and deliver it as an engaging message. AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Selection and deselection of strategic accounts.
Expert insights. Personalized for you.
52 
Let's personalize your content