Remove Co-Creation Remove Meetings Remove Procurement Remove Publishing
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The Importance of Aligning Marketing and Sales

Strategic Communications

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. Both teams must agree on how to allocate the company’s resources—or procure what’s needed—to achieve the goals of the shared strategy.

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Transformation through Agile Leadership

Cosawi

Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. In addition, a monthly touchpoint with the SAM is important to coach them, stay abreast of the account and prepare for customer meetings. Dominique Co?te? Contribute to, and have accountability for, the account plan.