Remove Co-Creation Remove Negotiation Remove Sales Remove Value Proposition
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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

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How to define a strong KAM Training Path

KAM With Passion

It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). These cover general business acumen as well as sales and negotiation skills and competencies. Negotiation (base level). 3 Types of KAM-relevant Competencies.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. Clearly, if your team needs sales training, there's a lot of options out there. Best Sales Videos. Sales Videos by Well-Known Selling Experts. Companies spent approximately $2.2B

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Artificial Intelligence and the Augmented SAM

Mercuri International

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. In fact, we see purchasing departments at your strategic accounts using AI to make purchasing decisions, score vendor performance, and build predictive pricing models to apply in negotiations with you.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey.