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What is Customer Retention? 8 Best Strategies [+Apps]

Tidio

Customer Retention Definition. Customer retention refers to activities and actions companies and organizations take to reduce the number of customer defections. In other words, it helps companies retain as many current customers as possible, often through customer loyalty and brand loyalty initiatives.

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Customer support: Definition, importance & 10 key strategies

Zendesk

For Trust & Will, a company that helps families create customized wills and estate plans, customer support is a key driver of business and product decisions. Ask yourself: What do customer expectations for support look like in your particular industry? It’s a virtuous cycle that’s crucial to the business.