Communication Customer Value Shareholders Value Proposition 
Mercuri International
MARCH 8, 2022
Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.
Insightly
NOVEMBER 1, 2022
When customers know you understand them on a personal level via communications and content, they’re more likely to feel an emotional connection, make purchases and remain loyal to your brand. . Customer intimacy: Armed with the data you’ve gathered, you can refine how you communicate with customers.
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