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Why is value-based selling so important?

Mercuri International

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.

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6 Myths That Could Be Holding Up Referral Partnerships

CoSell

In personal ones, we often work hard to become better communicators, increase empathy, and learn to respect differences. Forward-thinking executives know that they must look for adding customer value. They know that they have to connect with the true desires of consumers to optimize value for their shareholders.

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3 CRM Models and How They Improve Customer Profitability

Insightly

When customers know you understand them on a personal level via communications and content, they’re more likely to feel an emotional connection, make purchases and remain loyal to your brand. . Customer intimacy: Armed with the data you’ve gathered, you can refine how you communicate with customers.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The CCO role leads to increased profit, higher revenue, reduced costs, and customer retention. CCO looks to drive the company from a traditional point of view to a customer-centric focus. The leader adapts the company with the customer in mind. The CCO defines customer value and helps focus decisions in a customer perspective.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The CCO role leads to increased profit, higher revenue, reduced costs, and customer retention. CCO looks to drive the company from a traditional point of view to a customer-centric focus. The leader adapts the company with the customer in mind. The CCO defines customer value and helps focus decisions in a customer perspective.