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Account Planning Template – Five Components for Success

Upland

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy.

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Strategic Priorities Identification and Analysis

Flevy

Stakeholder Theory – This category of Strategic Priorities involves actions related to shareholder value, social / environmental / regulatory and safety goals. The main objective of this class of strategic priorities is to increase shareholder value.

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Account Planning: Building for Long-Term Revenue

Upland

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Communication. Communication. Calibration.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

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Stakeholder Management: A Must Read Guide

Arpedio

It involves developing a strategy for communication, collaboration, and relationship-building that considers the needs, expectations, and concerns of all relevant stakeholders. This includes customers, employees, suppliers, shareholders, government agencies, and the community at large. What is a stakeholder?

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Improve communication. Shareholders and board/directors value growth, costs, profit and cashflow. Provide Value Reports that present measurable shareholder and stakeholder value. Continue to communicate with your client and ask how they are doing to get the full picture. WARWICK It's essential to communicate.

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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Marketing is the underpinning of every decision made and of every communication activity in any organization, whether that communication is received by staff, shareholders, or customers. Whether that communication is in print, online, or in person. It isn’t producing television commercials. ” About Us.