Selling to the C-Suite: Strategies for Reaching Executive Decision Makers
Brooks Group
MARCH 28, 2024
Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Have experts on your team who can speak to different functional areas like finance, operations, marketing, etc. Bring cross-functional expertise.
70 
Let's personalize your content