Strategic Account Management Association

SEPTEMBER 11, 2020

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. It is absolutely essential to success today. Customer success is focused on retention, loyalty and advocacy. This is where CXM shines.

CXM 520

CXM Account Management Customer Experience Management 520

SOAR Performance Group

JANUARY 13, 2023

How are these changes impacting sales teams, and how can sales leaders help their teams tailor the buyer and […]. The post Tailoring the Buyer and Customer Experience to Address Changes in Decision Making appeared first on SOAR Performance Group.

Decision-making 52

Decision-making Customer Experience Sales Value Selling 52

SBI

OCTOBER 27, 2020

In fact, 53% of 5,000 buyers surveyed by the Corporate Executive Board say it’s the sales experience ? driving customer purchases and on-going loyalty. Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. So what does great look like?

Facilitation 43

Facilitation Communication B2B Decision-making 43