Strategic Account Management Association

SEPTEMBER 11, 2020

CRM tools are not designed to manage triggered work streams or focus on sustaining and protecting ongoing revenue and client relationships – all activities that are fundamental to the successful implementation of a strategic accounts approach. Customer success is focused on retention, loyalty and advocacy.

CXM 520

CXM Account Management Customer Experience Management 520

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Sellers, however, tend to view their success point as the sale.

Stakeholders 72

Stakeholders Communication Value Selling Organization 72

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

SOAR Performance Group

JULY 21, 2023

In 2023, Customer Success Managers are stuck between the often opposing priorities of customers and companies. Customers are scrutinizing budget, spend and value more than ever, while companies are […] The post 4 Keys to Equip CSMs to Succeed appeared first on SOAR Performance Group.

Customer Success 52

Customer Success Management Value Selling Sales Leadership 52

SOAR Performance Group

MARCH 10, 2022

Please join the April 22 virtual meeting of the Sales Leadership Community hosted by the Chicago Chapter. The post Operationalizing Outcome-Based Selling: Virtual Panel Discussion Hosted by Chicago Chapter of the Sales Leadership Community appeared first on SOAR Performance Group.

Sales Leadership 52

Sales Leadership Leadership Sales Meetings 52

SOAR Performance Group

JANUARY 13, 2023

How are these changes impacting sales teams, and how can sales leaders help their teams tailor the buyer and […]. The post Tailoring the Buyer and Customer Experience to Address Changes in Decision Making appeared first on SOAR Performance Group.

Decision-making 52

Decision-making Customer Experience Sales Value Selling 52

SmartKarrot

JUNE 17, 2021

The subtle art of ‘selling’ should be smooth and natural. In simpler words, it should not seem sales-y and intimidating to the customers in any way. As more and more companies are relying on broader sales techniques, adding a bigger dent of value in your approaches can change the game altogether. contact-form-7].

Value Proposition 10

Value Proposition Value Selling Customer Success Publishing 10