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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

SEPTEMBER 11, 2020

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. CXM vs. CRM: Do you need both? This is where CXM shines. Add them all together, and you get customer experience management.

CXM 520
CXM Account Management Customer Experience Management 520
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Customer Experience (CX): Frequently Asked Questions

SmartKarrot

JULY 26, 2021

A lot has been said and written about customer experience and still, there are tons of questions on CX. This article attempts to answer some of the most frequently asked questions on customer experience. What is customer experience? Why is customer experience important? contact-form-7].

Customer Experience 11
Customer Experience Artificial Intelligence CXM Digital Transformation 11
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