What Your CMO Doesn’t Know About Customer Advocate Programs
SBI
FEBRUARY 25, 2020
At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year. I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. Account-based marketing (ABM). Salesforce).
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