Customer Knowledge Decision-making Media Value Proposition 
SBI
FEBRUARY 25, 2020
I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.
SmartKarrot
MARCH 3, 2022
The more important aspect is customers are now well-aware of product choices and brand options. Customers are also happy if they get more self-serve options as opposed to ticket-based support. This makes it important to know the customer journey and with B2B behavioral segmentation, we can work out a strategy accordingly.
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