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The Importance of Aligning Marketing and Sales

Strategic Communications

Sinha, and Sally E. Digital transformation and sales/marketing alignment are inherently people and cultural issues, just as much as content, process, and technology. Both teams must agree on how to allocate the company’s resources—or procure what’s needed—to achieve the goals of the shared strategy. Zoltners, P.K.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Wootton will join Seismic’s senior leadership team and continue to lead the Percolate team, reporting directly into Seismic CEO Doug Winter. Allego offers a comprehensive suite of learning, content and collaboration tools designed for access where salespeople spend their time – on their mobile device. You’ve basically got.