Why Business Model Innovation Could Be The Key To Getting Better Results
Luminas Strategy
NOVEMBER 28, 2022
Microsoft CEO Satya Nadella said as much when he told investors, “We’ve seen two years’ worth of digital transformation in two months.” Indeed, a recent study of 917 retail companies by my colleague Govert Vroom found that the business model accounts for 5.1% of a firm’s return on investment, after controlling for other factors.
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