Digitalization, Key Account Management, Organization and Value Selling

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management

Key Account Management Account Management Management Value Proposition

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

SEPTEMBER 11, 2020

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. This is where CXM shines.

CXM

CXM Account Management Customer Experience Management

Strategic Accounts Today

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

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