DemandFarm

APRIL 13, 2023

Whether you’re new to Account Management or a seasoned KAM professional, this glossary can help you improve your knowledge of account management & strategic selling strategies and build stronger relationships with your most important customers.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

SBI

DECEMBER 14, 2021

Mediafly , a leader in sales enablement, interactive content and value selling, today announced it has entered into a definitive agreement to acquire InsightSquared , a leader in revenue intelligence, forecasting and analytics. In a digital-first world, you need to consider all the multichannel touchpoints across the buyer journey.

B2B 56

B2B Digitalization Decision-making Healthcare 56

Hubspot Sales

MARCH 20, 2020

For your sales function to operate at a high level, every sales-related role should be supported with coaching – this extends to customer service reps, external/field sales reps, business development personnel, and internal/digital sales reps. Image Source: Value Selling Associates. Top 5 Outcomes to Expect from Sales Coaching.

Sales 111

Sales Sales Training Sales Management Management 111

Strategic Account Management Association

SEPTEMBER 11, 2020

And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed. This is where CXM shines.

CXM 520

CXM Account Management Customer Experience Management 520

Blue Canyon Partners

JUNE 24, 2020

How do we align the ecosystem (competitors, channels, partners, digital) to our benefit? In what ways can your organization take advantage of this change? Have digital models taken over because of social distancing? Value selling approaches will need to be aligned to the new normal.

Suppliers 52

Suppliers Supply Chain Value Proposition B2B 52

Blue Canyon Partners

JUNE 24, 2020

How do we align the ecosystem (competitors, channels, partners, digital) to our benefit? In what ways can your organization take advantage of this change? Have digital models taken over because of social distancing? Value selling approaches will need to be aligned to the new normal.

Suppliers 52

Suppliers Supply Chain Value Proposition B2B 52

SBI

OCTOBER 28, 2020

While sales enablement technology is the proven medium for sellers to deliver their sales stories in a way that resonates with modern buyers, to maximize return on investment, sales organizations need inspiring content. Buyers are bombarded with static, boring presentations. We didn’t want our pitch to be that way.

Marketing 48

Marketing Sales Healthcare Acquisition 48