Strategic Account Management Association

SEPTEMBER 11, 2020

And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate.

CXM 520

CXM Account Management Customer Experience Management 520

DemandFarm

APRIL 13, 2023

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

SBI

DECEMBER 14, 2021

Mediafly , a leader in sales enablement, interactive content and value selling, today announced it has entered into a definitive agreement to acquire InsightSquared , a leader in revenue intelligence, forecasting and analytics. In a digital-first world, you need to consider all the multichannel touchpoints across the buyer journey.

B2B 56

B2B Digitalization Decision-making Healthcare 56

PandaDoc

JULY 6, 2021

It is not new that a B2B sales cycle is a lot longer than that of a B2C , but once converted, these are high-value selling opportunities. They do their own research and validation before they make a purchase. However, 57% of buyers make purchase decisions all by themselves. Sales outreach. Pipeline management.

B2B 52

B2B CRM Decision-making Onboarding 52

Zendesk

APRIL 21, 2022

Solution selling doesn’t immediately throw all the focus on the product. Instead, it involves a more consultative selling approach that shows what the product or service can do for a prospect to make their lives easier. But like all derivatives, this methodology has key elements that make it unique.

Sales 98

Sales CRM Cybersecurity Meetings 98

Showpad

JULY 11, 2018

But thanks to Apple’s introduction of ARKit late 2017, augmented reality is steadily making its way into the mainstream. Moreover, it will change how organizations serve customers, train employees, design and create products, and manage their value chains, and, ultimately, how they differentiate.

B2B 49

B2B Decision-making Sales Value Selling 49

SBI

MARCH 25, 2020

In the wake of social distancing recommendations and “shelter in place” declarations, this has left many sales organizations all over the world scrambling to equip their sellers with the resources they need to operate efficiently and effectively from home. Increase sales impact with value selling.

Remote Working 40

Remote Working Decision-making Value Selling CRM 40