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Telephone call challenges: Emotions, data, selling and follow up

Red Star Kim

Some were fortunate to receive full details from the firm’s CRM supported by analytics showing digital activity and enquiry details. Finding a suitable location (quiet and without interruptions) to make calls when working in an office environment was sometimes a challenge. Others had little more than a name and telephone number.

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

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Mediafly Announces Definitive Agreement to Acquire InsightSquared

SBI

Mediafly , a leader in sales enablement, interactive content and value selling, today announced it has entered into a definitive agreement to acquire InsightSquared , a leader in revenue intelligence, forecasting and analytics. In a digital-first world, you need to consider all the multichannel touchpoints across the buyer journey.

B2B 56
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Ways automation can help in creating more B2B selling opportunities

PandaDoc

It is not new that a B2B sales cycle is a lot longer than that of a B2C , but once converted, these are high-value selling opportunities. They do their own research and validation before they make a purchase. However, 57% of buyers make purchase decisions all by themselves. Sales outreach. Pipeline management.

B2B 52
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3 Reasons Why Augmented Reality Will Reshape B2B Sales

Showpad

But thanks to Apple’s introduction of ARKit late 2017, augmented reality is steadily making its way into the mainstream. In these scenarios, being able to present your products in 3D or Augmented Reality can help educate your buyers, and ultimately deliver a better buyer experience that helps them make the right purchase decision.

B2B 49
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After-sales service: 10 strategies to keep customers engaged

Zendesk

Sales reps naturally focus their time on making sales—that’s kind of the point. According to Marketing Metrics , the probability of selling to an existing customer is 60 to 70 percent while the chances of selling to a new prospect are only 5 to 20 percent. Drive repeat and higher-value sales. You have to put the work in.

Sales 98
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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship.

CXM 520