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The ultimate sales glossary: 100 sales terms to know

Zendesk

Lead scoring is a ranking system that prioritizes leads by their potential value to the business. This helps sales reps identify which leads are the most likely to buy the product. Being able to understand and identify customer pain points is a key sales skill for reps. KPIs are normally set as goalposts, not requirements.

B2C 98
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The Sliding Scale of Sales Transformation

Mike Kunkle

Sales Tech/Tools. Select and implement sales technology to support your sales force, create efficiency, and increase time spent selling and support effectiveness. Sales Comp/Recognition. The key is finding the ones that need the most work and prioritizing them, with the above analysis. No, it does not.

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A simple, effective consumer behavior model (with examples)

Zendesk

Maslow’s hierarchy argues that humans prioritize needs in a particular order: psychological or survival, safety and security, love and belonging, self-esteem, and self-actualization. In terms of consumer behavior, an individual will prioritize needs according to the hierarchy. Content personalization.