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The ultimate sales glossary: 100 sales terms to know

Zendesk

Lead scoring is a ranking system that prioritizes leads by their potential value to the business. This helps sales reps identify which leads are the most likely to buy the product. Being able to understand and identify customer pain points is a key sales skill for reps. Customer relationship management (CRM) systems.

B2C 98
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The Sliding Scale of Sales Transformation

Mike Kunkle

Includes territory planning, account planning, sales call planning, leading sales meetings, task management, using CRM, sales enablement tools, other technology tools and performance support, action planning, calendaring, project management, change management, and personal productivity practices. Sales Tech/Tools.

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A simple, effective consumer behavior model (with examples)

Zendesk

Maslow’s hierarchy argues that humans prioritize needs in a particular order: psychological or survival, safety and security, love and belonging, self-esteem, and self-actualization. In terms of consumer behavior, an individual will prioritize needs according to the hierarchy. Content personalization.