Insightly

AUGUST 27, 2023

Modern consumer expectations have soared to new heights. The rapid evolution of the internet and the information age have led to a more knowledgeable society. Consumers know exactly what they want and how they want it, but sometimes, they need a gentle nudge. This trend has given rise to the concept of “lead nurturing” through various digital channels.

Marketing 52

Marketing Digitalization Decision-making CRM 52

Peter Simoons

AUGUST 27, 2023

A recent client conversation brought to mind a valuable lesson I learned about the significance of involving legal expertise in a timely manner relating to the process of forming alliances. Back in the summer of 2003, I found myself amidst a negotiation for an alliance contract between two multinational corporations. The objective of this negotiation was to establish a partnership for a combined product offering and to facilitate seamless cooperation between our sales teams, aiming for a triple

Negotiation 52

Negotiation Stakeholders Facilitation Communication 52

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. The thing that differentiates account-based marketing is that first the target audience is determined, and then the marketing material is used to bring them into the sales pipeline.

Marketing 52

Marketing B2B Client Relationships Organization 52