Wed.Sep 13, 2023

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Your Employer Brand Matters: A Sales Manager’s Perspective on Recruitment Marketing

The Center for Sales Strategy

It can be tough to find top talent! Not only do you have to find that talented person, you also have to convince them to come on board with your organization. Why should they choose you over the other competitors? As a sales manager, you have the task of finding the best candidates who can drive revenue and help your business grow. Your employer brand can make a big difference.

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Improving Sales Effectiveness with Account Segmentation

SBI Growth

If you’ve been following recent SBI content on annual planning, you may have already seen some key takeaways from SBI research on how CEOs are shifting their focus to selling to the existing customer base to accelerate revenue growth. Market trends are showing signs of accelerating demand, and for companies to take advantage of this, there needs to be robust account segmentation in place.

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How to Build the Modern Operations Tech Stack for Your Business

Aepiphanni

In this day and age, it’s a no-brainer that companies must adopt some type of technology. The challenge often lies in how they are embracing that technology and whether they can extract the maximum ROI out of it.

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Chief of Staff: The Strategic Catalyst for Your Organization

AchieveIt

When most people hear about the Chief of Staff position, they begin thinking about the West Wing of The White House. Yet, businesses and organizations in a wide variety of industries are adding Chiefs of Staff to their employee censuses. Jordan Gadd has ten years of experience holding the Chief of Staff position. He has served as the Chief of Staff in the education field and in the public health field, where he currently serves at Heluna Health.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Build the Modern Operations Tech Stack for Your Business

Aepiphanni

In this day and age, it’s a no-brainer that companies will embrace some type of technology. The challenge often lies in HOW they are embracing that technology. With insight from 20 years of working with different companies, we have discovered the factors business owners should examine to select software that improves their business processes and helps their bottom line.

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Ways the Outbound Sales CRM Accelerates your Conversion Rate

Apptivo

1. What is Outbound Sales? 2. What is an Outbound Sales tool? 3. Why use Outbound Sales CRM? 4. Advantages of Outbound Sales 5. How to find the best CRM for Outbound Sales? 6. Maximizing Your Sales with B2B CRM Why not consider the age of automation, where everything from household chores to colossal construction projects can be efficiently managed?

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Why agency account managers struggle to think ahead

Account Management Skills

Do you struggle to think ahead about your clients? I speak to multiple account managers (AMs) every day. ‘Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. They struggle to find time to think about how else they could be bringing value and coming to their clients with new ideas or relevant intel gathered from research.

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What It Takes To Scale A Business With Keith Smith

Strategic Planning and Management Insights

Keith Smith, the president of Vonco Products, imparts his wisdom and experience to scale a business and the efforts it took to thrive in his position today.

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Introducing the ReviewTrackers Partner Academy

ReviewTrackers

It’s common knowledge that testimonials are important for any business, and it’s because they provide three major benefits: Increased online conversions Improved SEO performance Establishes social proof However, it’s not enough to just talk about these benefits, which is why we’re adding some real-world examples to give you an idea of how testimonials can have a positive impact on customers.

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Litmus Unveils Cutting-Edge Solutions for Email Marketing Success

Customer Think

Email marketing leader reveals Litmus Email Guardian and new integrated Litmus Personalize solutions to help marketers boost engagement, brand trust and revenue growth

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Finding Joy in the Feedback Loop — Through Improv and in the Queue

Help Scout

Supporting folks as they engage in all the things that fill them up outside of work is a priority at Help Scout.

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Pega Infinity ’23 Now Available to Unlock Deeper Levels of AI and Automation for Self-Optimizing Experiences

Customer Think

New generative AI capabilities will help businesses operationalize agility to become more autonomous enterprises

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The Ultimate Guide to Sales Projections

Hubspot Sales

Wouldn't it be great if you could look into a crystal ball and find out just how much revenue your company will generate in the next quarter? Or fiscal year? Or in the next 3-5 years? It turns out you can do that through sales projections. However, projecting sales is riddled with uncertainty because you‘re trying to estimate revenue generated from leads that you haven’t yet captured.

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The invoice approval workflow: An in-depth guide

PandaDoc

Can you imagine running your business without an efficient invoicing system? Payments – both in and out – would never be on time, cash flow would be disrupted, and it could have severe effects on your business as a whole. Having an efficient invoice approval workflow can help you avoid any potential pitfalls and can keep your business operations running smoothly.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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No More Darts in the Dark: How Ceros' New Prospecting Strategy Increased SQLs by 18%+

Hubspot Sales

It’s official. The world is changing. Customer needs are shifting. And these days, the “volume over value” approach to prospecting just doesn’t work for expanding companies and sales teams. Instead of scaling effectively, they wind up with more and more on their plates—which means they have less and less time to actually do what they do best—connecting with their customers.

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Rethink Sales Podcast: AI and What It Means for Sales

SalesGlobe

AI and What It Means for Sales Arvind Malhotra Being early in that in a prompt engineering, I always tell everybody learn to be a prompt engineer. It’s an and prompt. Engineering is about asking the right question. How long have you talked about that? In this case, Ask the right questions. Michelle Seger Right. Arvind Malhotra And that builds trust.

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