Customer Think

JANUARY 14, 2023

Do you remember when creating a target audience was the only way to compile a list of email addresses? Well, those days are long gone! Customer data platforms (CDPs) have revolutionized the way we do customer marketing. You can build target audiences in real-time based on your customers’ interactions with your brand. This means that […].

Marketing 126

Marketing Digitalization 126

Customer Think

JANUARY 14, 2023

Customer expectations are constantly changing, not only in how they purchase and spend but also the way they engage with brands and the expectations that come along with those interactions. For brands this means they can’t afford to deliver sub-par customer service or their customers will go somewhere else. No business wants that, especially during […].

124

124

Customer Think

JANUARY 14, 2023

Finally, it happened. We lived in our blissful world of an abundance of money that fuelled the illusion of eternal and unlimited growth. The stock markets knew only one direction for a decade. They were rising and rising. Venture capital was readily.

Marketing 121

Marketing Customer Experience 121

Customer Think

JANUARY 14, 2023

Business Process Outsourcing (BPO) programs are becoming an increasingly popular way for companies to reduce costs and improve efficiency. However, not all BPO programs are successful. In fact, many fail to meet their objectives which can even lead to increased costs and reduced efficiency. This article will examine the reasons why BPO programs fail and […].

Meetings 118

Meetings 118

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

JANUARY 14, 2023

Changing ownership of or selling your company can be one of the most challenging things you do in your career. However, if you’re methodical in the way you handle a merger or acquisition, you will be better off than not. Merger and acquisition activity continues to hit incredible highs with more than 50,000 deals announced […].

Acquisition 75

Acquisition Leadership 75

Customer Think

JANUARY 14, 2023

B2B or B2C…CX is CX Putting the Human Experience First as a Business Strategy Shep Hyken interviews Carla Guzzetti, Senior Vice President for Experience and Product Messaging at Extreme Networks. She shares how companies can […].

B2C 64

B2C B2B Customer Experience 64