Mon.Sep 18, 2023

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Timing is everything in sales. That is why recognizing trigger events is key to being successful. Getting this crucial step wrong can mean the difference between closing the deal or being rejected. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger even

Media 104
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Implementing Sales Performance Measures

The Center for Sales Strategy

Implementing the right sales performance measures is crucial for success. While there is little doubt in the minds of sales leaders that measurement is important to drive results with their salespeople, I often find the focus is too wide or shifts based on any change. In other words, tracking everything doesn’t help you to see what is truly impactful, and improvement in performance only comes when you measure the same performance measures over time.

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Unleashing the Power of Customer Data Platforms (CDPs) and AI: A Game-Changer for Modern Marketing

Customer Think

For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech to match. This isn’t my usual way of working. It does add a little suspense to the writing process – can I de.

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Planning to capture the full potential of your existing customer base

SBI Growth

For many companies, customer marketing remains an untapped driver of growth , yet it is often overlooked in favor of new logo acquisitions. But companies are experiencing higher operating costs in today’s market , with longer sales cycles caused more conservative buying behavior and increased decision scrutiny , which is more apparent when selling to new customers.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Manage a Sales Pipeline for an Industrial Company

Nutshell

When you’re running a business, no matter which industry it’s in, the endgame is always sales and revenue. Ultimately, your company’s success is measured by how many sales you drive and how great your return on investment (ROI) is. Given that reality, it’s not surprising that a company’s sales pipeline is one of the most important things it can focus on.

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Let’s End This Year Strong!

SOAR Performance Group

The SOAR Report Fall 2023 Included in this newsletter are our top resources our top resources for a strong finish in Q4: Finish Strong/Start Fast Index to measure your […] The post Let’s End This Year Strong! appeared first on SOAR Performance Group.

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Assess Business Value with Customer Metrics Before Offering an IPO

Customer Think

At some point, perhaps now, you might be considering going public. An IPO is an important decision that comes on the heels of much contemplation and isn’t easy to make. There’s always a possibility for failure, but still, it’s worthwhile if you succeed.

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Why Change Within The Sales Organization Is So Hard

Sales Outcomes

Sales teams often struggle to change because change is hard. These lines from the movie “Money Ball” capture the spirit of this post: Scott Hatteberg: I’ve only played catcher. I don’t know how to play first base. Billy Beane: Don’t worry, Scott, we’ll teach you, and it’s not that hard. Tell him, Joe. Joe: It’s incredibly hard.

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Free Offer: Measure Critical Areas of Customer Engagement

The Congruity Group

Measure the Top 2 most critical tenets of Customer Engagement Complete the form below to receive your personalized link. Up to 5 members from your organization can take advantage of this free offer!

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3 Predictions for What’s Next in Project Portfolio Management 

Planview

You know the saying: The only constant is change. It’s true for all disciplines and describes the project portfolio management (PPM) market for several reasons. Consider these changes faced by PMOs in recent years: The call to infuse agility and become a modern PMO. The market’s landmark evolution in 2020, which bifurcated PPM to support strategic portfolio management and adaptive project management.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Marketing in the Moment: Getting the Payoff with Advanced Personalization

Customer Think

Personalization is the most economical way to drive customer behavior, boosting incremental sales and a company’s bottom line. Indiscriminate sales or discounts offered to all customers on products and services they may (or may not) be interested in have minimal value to a retailer.

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Predictive Analytics vs Prescriptive Analytics

QYMATIX

With so many types of data analytics and analytical methods out there, many people are curious about the relationship between predictive analytics vs prescriptive analytics. Today, we’ll review all four types of analytics and delve into predictive and prescriptive analytics to help you understand when and how to use both. What are the 4 Types of Analytics?

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How AI Is in Danger of Suffering From ‘Shiny New Object Syndrome’

Customer Think

Are you ready for AI? Some firms are. To be counted among them requires preparation. Author, speaker, consultant, and The Agile Brand podcast host Greg Kihlstrom, (www.gregkihlstrom.com) Principal Chief Strategies for GK5A, joined us on a recent podcast to discuss what it takes to be prepared to implement AI and improve your customer experience. […] The post How AI Is in Danger of Suffering From ‘Shiny New Object Syndrome’ appeared first on Beyond Philosophy.

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The Slow Creep of Sales Mediocrity

Customer Think

The slow creep of mediocrity doesn’t make a lot of noise and can silently infiltrate your sales organization. No warning signs, no neon lights flashing “MEDIOCRITY.” It’s mission? To tempt you and your sales team to settle for good enough selling attitudes and behaviors.

Sales 59
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Seeking a co-founder? Look for these three signs of a successful relationship.

Customer Think

Steve Jobs and Steve Wozniak. Larry Page and Sergey Brin. Bill Hewlett and Dave Packard. When we think of ultra successful co-founder duos, they all share a few foundational characteristics that any relationship needs to thrive. Things like chemistry, respect, trust, and great communication.