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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

JANUARY 22, 2024

Three buckets She references Adam Morgan’s “The Pirate Inside” when technical and salespeople work together collaboratively in sales situations (this resonates with professional services firms) using collective and customer intelligence. How it is better than competitors? In what ways is it (or will be) game changing?

Value Proposition 130
Value Proposition Emotional Intelligence Sales e-Learning 130
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Selling challenges in professional services: Sales processes and skills

Red Star Kim

NOVEMBER 1, 2023

A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Whilst most digital marketing methods support lead generation, converting interest into a commitment to meetings requires preparation, skill and persistence.

Key Account Management 130
Key Account Management Account Management Value Proposition Client Relationships 130
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