SmartKarrot

JUNE 30, 2022

The phrase – Age of the Customer – was first used by Forrester, who defined it as a customer-obsessed enterprise that concentrates its strategy, energy, and budget on processes that enhance knowledge of and engagement with customers and prioritizes these over maintaining traditional competitive barriers.

Acquisition 10

Acquisition Customer Success Energy and Utilities Logistics 10

Insightly

SEPTEMBER 19, 2023

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. Consulting firms can monitor key performance metrics such as client satisfaction, project profitability, and consultant utilization rates.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. Consulting firms can monitor key performance metrics such as client satisfaction, project profitability, and consultant utilization rates.

CRM 52

CRM Insurance Healthcare Manufacturing 52