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Strategic Account Management Best Practices Checklist

The Chapman Group

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). Facilitating, leading, managing and coaching the account team.

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The Strategic Account Manager within a “Best-in-Class” Strategic Account Management Program

The Chapman Group

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). Facilitating, leading, managing and coaching the account team.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Their day-to-day activities may include conducting regular check-ins with key accounts, analyzing data to identify trends and opportunities, presenting product updates and new features, negotiating contracts and pricing, and ensuring that customer issues are resolved quickly and effectively.