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What is customer satisfaction score? (+ how to measure CSAT)

Zendesk

If companies want to increase profitability and brand loyalty, they need to use customer feedback (like CSAT scores) to their advantage. Investor-owned: 72. Telecommunications and information. Finance and insurance. CSAT vs. Customer Effort Score (CES) vs. Net Promoter ScoreĀ® (NPS). Online travel agencies: 74.