How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times
Freshworks
APRIL 2, 2021
Owners James Watt and Martin Dickie created Equity for Punks, a financing model that gave shareholders discounts and other perks. In the last decade, the number of shareholders has grown to around 100 times that number (more than 130,000 Equity Punks). She continues, “they’re also our biggest critics, which we absolutely love.
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