Global Accounts Innovation Publishing Value Proposition 
Red Star Kim
JUNE 1, 2023
Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?
Cosawi
JULY 14, 2021
Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. Marketing within KAM is an ABM approach, rather than one focused on a therapeutic area or brand and connects with brand marketing to build value beyond the products and services. ABM supports KAM in three main ways: .
Expert insights. Personalized for you.
130 
Let's personalize your content