Global Accounts, Publishing and Value Proposition

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Global Accounts

Publishing

Value Proposition

Pitching, differentiation and competitor analysis

Red Star Kim

JUNE 1, 2023

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

Value Proposition

Value Proposition Innovation Marketing Media

Account Based Marketing interview by Pfizer COE

Cosawi

JULY 14, 2021

Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. Marketing within KAM is an ABM approach, rather than one focused on a therapeutic area or brand and connects with brand marketing to build value beyond the products and services. ABM supports KAM in three main ways: .

Co-Creation

Co-Creation Marketing Value Proposition Key Account Management

Strategic Accounts Today

Pitching, differentiation and competitor analysis

Account Based Marketing interview by Pfizer COE

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